Bee the best you
Young people encouraging each other using marketing to be their best, mentally and physically.
About Bee the Best You
Our Philosophy
You being your best is all we care about. We provide marketing messages, concepts and content to help inspire young people to think better, to change thinking to optimize their lives fear free. We are creating a positive 'buzz' for people to share and be engaged with.
At Bee the Best You, we believe in a simple peer to peer honest and fun dialogue about some hard issues. We encourage people to be honest with themselves, that is the first step towards being the best you towards everything else.
WHY WE DO WHAT WE DO
Stress and Anxiety in Young People: A Multifaceted Crisis
Young people today face a multitude of factors contributing to stress and anxiety, leading to alarming rises in self-harm, substance abuse, and suicidal ideation. Here's a breakdown:
Causes:
- Academic pressure: Rigorous expectations, standardized testing, and competition for colleges fuel anxieties about performance and failure.
- Social media: Constant comparison, cyberbullying, and unrealistic portrayals of life breed feelings of inadequacy and isolation.
- Economic uncertainty: Concerns about job prospects, student debt, and the affordability of life create financial stress and insecurity.
- Global issues: Climate change, political instability, and social unrest contribute to a sense of powerlessness and hopelessness.
- Pandemic disruptions: Loss of normalcy, social isolation, and family strain due to COVID-19 have exacerbated existing issues.
Harms:
- Suicide: The CDC reports suicide as the second leading cause of death among youth aged 10-24, with rates increasing in recent years.
- Self-medication: The National Institute on Drug Abuse finds rising rates of adolescents misusing prescription drugs and alcohol to cope with stress and anxiety.
- Fentanyl: The availability of synthetic opioids like fentanyl has created a significant public health crisis, with increasing numbers of young people falling victim to overdoses.
- Social media addiction: Excessive use can lead to depression, anxiety, sleep disturbances, and impaired social interaction.
Statistics:
- 1 in 5 young adults experiences a mental health condition each year (NAMI).
- Suicide rates among youth aged 10-24 increased by 31% between 2006 and 2020 (CDC).
- 34.4% of high school students reported persistent sadness or hopelessness in 2021 (CDC).
- 1 in 7 high school students drank alcohol on 10 or more occasions in the past month (CDC).
- 1 in 7 youth experienced prescription opioid misuse in the past year (NIDA).
- Overdose deaths involving synthetic opioids like fentanyl increased by 18% among adolescents aged 14-19 between 2019 and 2020 (CDC).
Conclusion:
Addressing the mental health crisis among young people requires a multifaceted approach. This includes providing accessible mental health services, promoting healthy coping mechanisms, fostering safe and supportive environments, and regulating social media to minimize negative impacts. By acting collectively, we can help young people navigate these challenges and build a brighter future.
Additional Note:
It's important to remember that these statistics represent alarming trends but don't define every young person. Many teens exhibit resilience and demonstrate healthy coping mechanisms. If you or someone you know is struggling, please reach out for help. Resources like the National Suicide Prevention Lifeline (988) and the Crisis Text Line (text HOME to 741741) are available 24/7.
TARGET GROUPS that NEED MESSAGING THE MOST
Groups of Young People Vulnerable to Addiction:
By Gender:
- Girls: Research suggests girls are more susceptible to internalizing disorders like anxiety and depression, potentially leading to increased rates of prescription drug misuse and cannabis use.
- Boys: Boys are statistically more likely to engage in risky behaviors, including heavy drinking and illicit drug use, potentially due to societal pressures and expectations of masculinity.
By Ethnicity:
- Racial and ethnic minorities: Systemic inequalities, discrimination, and lack of access to resources can contribute to higher stress levels and vulnerability to addiction, particularly for alcohol and nicotine use.
- Indigenous youth: Historical trauma, social marginalization, and limited access to culturally appropriate care contribute to higher rates of substance abuse among Indigenous populations.
By Financial Status:
- Low-income youth: Poverty-related stressors, lack of opportunities, and exposure to violence can increase the risk of substance use as a coping mechanism.
- Affluent youth: Pressure to succeed, family dysfunction, and access to certain drugs can also lead to addiction among affluent youth, often manifesting as prescription drug misuse.
By Geographical Upbringing:
- Rural youth: Limited access to mental health services, social isolation, and economic hardship can contribute to higher rates of alcohol and prescription drug misuse in rural communities.
- Urban youth: Exposure to violence, gang activity, and readily available drugs can increase the risk of addiction in urban environments.
Other Vulnerable Groups:
- LGBTQ+ youth: Facing discrimination, bullying, and social stigma can lead to increased vulnerability to substance abuse.
- Youth with disabilities: Social isolation, lack of support, and chronic pain management needs can contribute to higher rates of addiction.
- Youth in foster care: Trauma, instability, and lack of family support increase the risk of substance use as a coping mechanism.
Important Note:
These are broad categories, and individual experiences within each group vary greatly. It's crucial to avoid generalizations and stereotypes. Remember, addiction is a complex issue with numerous contributing factors, and each person's journey is unique.
how we reach our peers to help them
Reaching Young People and Promoting Positive Behavior Change
Platforms:
- TikTok and Instagram: Leverage their high engagement with young audiences and focus on relatable, authentic content.
- Google Ads: Target ads based on relevant demographics and interests, ensuring responsible usage aligned with ethical advertising practices.
Campaign Strategies:
- Positive Influence:
- Inspiring Figures: Partner with relatable young influencers from diverse backgrounds who promote healthy choices and positive coping mechanisms.
- Uplifting Content: Share stories of resilience, overcoming challenges, and achieving goals. Utilize humor, music, and relatable challenges to engage audiences.
- Educational Content: Provide accurate information about mental health, addiction, and resources in an engaging format like short Q&A videos or animated infographics.
- Peer Support: Foster communities where young people can connect, share experiences, and offer support to each other through moderated group chats or hashtags.
- Negative Discipline:
- Fear Tactics: While attention-grabbing, scare tactics are often ineffective and can worsen anxiety or create negativity bias. Avoid graphic imagery or harmful stereotypes.
- Shaming and Judgment: Negative portrayal of substance use or labeling individuals can be counterproductive and lead to social isolation.
- Focus on Punishment: Emphasizing consequences of addiction without offering support or resources can create feelings of hopelessness and deter help-seeking.
Effectiveness of Positive Influence:
Research overwhelmingly supports the effectiveness of positive influence compared to negative discipline. Here's why:
- Increased Trust and Engagement: Relatable, inspirational content fosters trust and encourages young people to engage with the message.
- Empowerment and Hope: Seeing others overcome challenges motivates and builds hope for positive change.
- Normalizing Seeking Help: Openly discussing mental health and addiction reduces stigma and encourages help-seeking behavior.
- Sustainable Change: Positive reinforcement and peer support create a more sustainable pathway to positive behavior change.
Documentation:
- A 2020 study in the Journal of Youth and Adolescence found that exposure to positive messages about substance use reduction led to decreased substance use intentions among adolescents.
- A 2019 meta-analysis published in JAMA Psychiatry found that anti-stigma interventions significantly increased help-seeking behavior for mental health issues.
- The National Institute on Drug Abuse emphasizes the importance of positive messaging in prevention and recovery efforts, highlighting its effectiveness in building resilience and hope.
Conclusion:
Reaching young people on platforms they frequent and employing positive, relatable content is key to promoting positive behavior change. Avoid fear tactics and shaming, as they can be detrimental. By leveraging the power of inspiration, peer support, and accurate information, social media and targeted advertising can become valuable tools for empowering young people towards healthier choices.
Remember: Responsible messaging, avoiding harmful stereotypes, and ethical advertising practices are crucial for any campaign targeting vulnerable groups.